Loops

Loops is a modern email platform built mainly for startups and SaaS companies to manage marketing emails, product updates, and transactional messages in one place. Instead of using multiple tools for newsletters, onboarding emails, and system notifications, Loops provides a single dashboard where teams can create, send, and automate all their user communications easily.

The platform focuses on simplicity and speed. It offers a clean, document-style email editor that allows teams to design professional emails without needing coding skills. Businesses can create campaigns, send newsletters, and build automated email sequences that trigger based on user actions such as signing up, starting a free trial, or using a specific feature.

Another key strength of Loops is automation and user segmentation. Companies can organize users into different groups based on behavior or profile data and send highly targeted emails to each segment. This helps startups improve onboarding, engagement, and retention by delivering the right message to the right users at the right time.

Loops is especially popular among SaaS founders and developers because it integrates easily with modern software stacks through APIs and workflow tools. By combining marketing emails, transactional emails, and automation in a single platform, Loops simplifies email infrastructure and helps growing companies communicate with their users more effectively.