Rivia
Freemium
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About Rivia
1. Company Overview
Rivia.AI is a B2B SaaS platform that allows companies to create interactive product demos and walkthroughs for their software products.
Instead of explaining a product through videos or sales calls, Rivia lets prospects experience the product interactively before buying.
The platform is primarily used by:
SaaS companies
marketing teams
sales teams
product teams.
2. What Rivia.AI Actually Does (Simple Explanation)
Most SaaS companies face a common problem:
Customers want to see how a product works before purchasing.
Traditional methods include:
demo calls
recorded videos
static screenshots
These methods are often slow and not interactive.
Rivia solves this problem by allowing companies to create self-guided product demos.
Users can click through the demo and explore the product as if they were using the real software.
Example:
A CRM company can show prospects how to create leads in their product.
A fintech SaaS can demonstrate dashboard analytics.
3. Core Product Features
1. Interactive Product Demos
Companies can create clickable demos of their software UI so users can explore features step-by-step.
2. Chrome Extension Capture
The platform has a Chrome extension that captures the product interface (HTML) quickly and converts it into a demo.
3. No-Code Editor
Users can edit the captured demo using a visual editor.
They can:
add tooltips
add modals
highlight features
customize text and images.
4. Guided Product Tours
Companies can add step-by-step walkthroughs to explain features clearly.
5. Analytics Dashboard
Businesses can see:
how many users viewed demos
which steps they interacted with
conversion insights.
4. How the Product Works
The workflow is simple:
Step 1 — Capture
Capture your software interface using a Chrome extension.
Step 2 — Edit
Add guides, text, and explanations to create a product story.
Step 3 — Publish
Share the demo through:
website
landing pages
sales emails
marketing campaigns.
5. Target Customers
Rivia focuses mainly on SaaS and technology companies.
Main users include:
1. Sales teams
To demonstrate product value quickly.
2. Marketing teams
To increase website conversions.
3. Customer success teams
To onboard new users faster.
4. Product teams
To showcase new features.
6. Company Founders
The company was founded by:
**Samay Jain – CEO & Co-Founder
Prabal Agarwal – CTO & Co-Founder
Their background includes experience in:
product management
machine learning
SaaS startups.
7. When the Company Started
Detail Information
Founded 2020
Headquarters Bengaluru, India
Industry SaaS / Sales & Marketing Tools
Company Size 2–10 employees
8. Startup Ecosystem Support
The company is part of the startup ecosystem and has received support from Y Combinator, a well-known startup accelerator.
YC has funded companies like:
Airbnb
Stripe
Dropbox
Being YC-backed gives early credibility to startups.
9. Funding
Estimated funding details:
Funding Round Amount
Pre-Seed ~$125K
Investors include angel investors and startup ecosystem backers.
10. Customers & Usage
According to company information:
100+ companies use the platform
Customers in 20+ countries
1500+ product demos created.
This indicates early traction in the SaaS marketing ecosystem.
11. Competitors
Rivia operates in the interactive product demo software market.
Main competitors include:
Reprise
Navattic
Saleo
Ingage
These tools help companies showcase products without live demo calls.
12. Business Model
Rivia follows a SaaS subscription model.
Companies typically pay monthly for:
demo creation tools
analytics
integrations
team usage.
13. Key Use Cases
1. Website Product Demos
Allow visitors to try software directly on landing pages.
2. Sales Demo Replacement
Instead of scheduling calls, send a demo link.
3. Customer Onboarding
Teach new users how the product works.
4. Product Launches
Showcase new features interactively.
14. Why This Product Is Valuable
SaaS companies struggle with:
long sales cycles
expensive demo calls
low website conversion.
Interactive demos can:
increase website conversions
reduce sales workload
accelerate product-led growth.
15. Quick Company Snapshot
Category Details
Company Rivia.AI
Founded 2020
Founders Samay Jain, Prabal Agarwal
HQ Bengaluru, India
Industry SaaS marketing tools
Funding ~$125K
Customers 100+ companies
✅ Summary:
Rivia.AI is a B2B SaaS startup that helps companies create interactive product demos, enabling potential customers to experience software products without requiring live sales demonstrations.
Rivia.AI is a B2B SaaS platform that allows companies to create interactive product demos and walkthroughs for their software products.
Instead of explaining a product through videos or sales calls, Rivia lets prospects experience the product interactively before buying.
The platform is primarily used by:
SaaS companies
marketing teams
sales teams
product teams.
2. What Rivia.AI Actually Does (Simple Explanation)
Most SaaS companies face a common problem:
Customers want to see how a product works before purchasing.
Traditional methods include:
demo calls
recorded videos
static screenshots
These methods are often slow and not interactive.
Rivia solves this problem by allowing companies to create self-guided product demos.
Users can click through the demo and explore the product as if they were using the real software.
Example:
A CRM company can show prospects how to create leads in their product.
A fintech SaaS can demonstrate dashboard analytics.
3. Core Product Features
1. Interactive Product Demos
Companies can create clickable demos of their software UI so users can explore features step-by-step.
2. Chrome Extension Capture
The platform has a Chrome extension that captures the product interface (HTML) quickly and converts it into a demo.
3. No-Code Editor
Users can edit the captured demo using a visual editor.
They can:
add tooltips
add modals
highlight features
customize text and images.
4. Guided Product Tours
Companies can add step-by-step walkthroughs to explain features clearly.
5. Analytics Dashboard
Businesses can see:
how many users viewed demos
which steps they interacted with
conversion insights.
4. How the Product Works
The workflow is simple:
Step 1 — Capture
Capture your software interface using a Chrome extension.
Step 2 — Edit
Add guides, text, and explanations to create a product story.
Step 3 — Publish
Share the demo through:
website
landing pages
sales emails
marketing campaigns.
5. Target Customers
Rivia focuses mainly on SaaS and technology companies.
Main users include:
1. Sales teams
To demonstrate product value quickly.
2. Marketing teams
To increase website conversions.
3. Customer success teams
To onboard new users faster.
4. Product teams
To showcase new features.
6. Company Founders
The company was founded by:
**Samay Jain – CEO & Co-Founder
Prabal Agarwal – CTO & Co-Founder
Their background includes experience in:
product management
machine learning
SaaS startups.
7. When the Company Started
Detail Information
Founded 2020
Headquarters Bengaluru, India
Industry SaaS / Sales & Marketing Tools
Company Size 2–10 employees
8. Startup Ecosystem Support
The company is part of the startup ecosystem and has received support from Y Combinator, a well-known startup accelerator.
YC has funded companies like:
Airbnb
Stripe
Dropbox
Being YC-backed gives early credibility to startups.
9. Funding
Estimated funding details:
Funding Round Amount
Pre-Seed ~$125K
Investors include angel investors and startup ecosystem backers.
10. Customers & Usage
According to company information:
100+ companies use the platform
Customers in 20+ countries
1500+ product demos created.
This indicates early traction in the SaaS marketing ecosystem.
11. Competitors
Rivia operates in the interactive product demo software market.
Main competitors include:
Reprise
Navattic
Saleo
Ingage
These tools help companies showcase products without live demo calls.
12. Business Model
Rivia follows a SaaS subscription model.
Companies typically pay monthly for:
demo creation tools
analytics
integrations
team usage.
13. Key Use Cases
1. Website Product Demos
Allow visitors to try software directly on landing pages.
2. Sales Demo Replacement
Instead of scheduling calls, send a demo link.
3. Customer Onboarding
Teach new users how the product works.
4. Product Launches
Showcase new features interactively.
14. Why This Product Is Valuable
SaaS companies struggle with:
long sales cycles
expensive demo calls
low website conversion.
Interactive demos can:
increase website conversions
reduce sales workload
accelerate product-led growth.
15. Quick Company Snapshot
Category Details
Company Rivia.AI
Founded 2020
Founders Samay Jain, Prabal Agarwal
HQ Bengaluru, India
Industry SaaS marketing tools
Funding ~$125K
Customers 100+ companies
✅ Summary:
Rivia.AI is a B2B SaaS startup that helps companies create interactive product demos, enabling potential customers to experience software products without requiring live sales demonstrations.